CHOBANI

Giving Tree

Context

Celebrate Chobani’s 10th year anniversary by giving back to its community. Help launch a massive campaign across many platforms. Do it in a unique, powerful way in a recognizable location.

Challenge

Create a magical experience inside Grand Central Station that allowed visitors to share in Chobani’s mission to give everyone in America a free cup of yogurt.

Experience

We created the “Giving Tree” interactive installation. Each visitor could plant a digital “seed” and watch it grow in the overhead tree canopy. For each seed planted, Chobani donated a case of yogurt to No Kid Hungry.

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“What makes companies really powerful is not what they say but what they do.”

 

– Leland Maschmeyer, CCO. Read it in Campaign Live

TOLL BROTHERS

121 E 22ND Sales Gallery

EQUINOX

The Pursuit