Facebook wanted to roll out a new, strategic design vision for their Global Partner Centers in key locations around the world. The design would have to provide important guests with unique, customized experiences that inspire them with Facebook’s audacious vision for the future.
Work intimately with Facebook’s marketing, brand design, product, innovation and technology teams to outline a core strategic vision and overarching guest narrative. Translate this framework into high-touch, interactive experience design spaces across varied, global locations.
Each Partner Center is a large scale, customizable brand experience environment punctuated by interactive installations expressing the company’s mission, culture, products and services. A rich data collection and evaluation system helps analyze the experiences to improve storytelling.