Client Project
Visualizing the Infinite Universe of HBO Max
Client
HBO Max
Challenge
Amongst streaming providers, HBO Max boasts one of the most impressive collections of quality content, accessible at the speed of 5G infrastructure. But the company didn’t have an engaging way to communicate this critical value proposition within their flagship retail stores across the US (in partnership with AT&T) or to its broader online audience.
Opportunity
Create an interactive retail experience scalable to multiple locations and online that showcases HBO Max’s massive content library—by inviting exploration and sharing through unique interactivity, creative technology and surprising juxtapositions. Inspire all types of streaming customers to discover the enormity of both new and historical content that reinforces the brand’s storied leadership in entertainment.
For reference only, credit: Eadweard Muybridge, “The Horse in Motion”, 1887;
Showcasing Depth and Breadth
The Orbit retail experience showcases HBO Max’s content library in a form that draws inspiration from the earliest notions of film. Our content seems infinite, dynamically orbiting the space and assembling into a dense, futuristic matrix to explore. Customers use intuitive and playful voice and body interactions, belying the complexity of the back end technology built with computer vision and machine learning software. Customers found themselves at the center of a choose-your-own-adventure game featuring hundreds of clips, sound bites, and memorable moments in entertainment.
Reimagining Possibilities in Retail
Technical innovation is at the core of the HBO Max brand and platform. It was our job to bring that same level of innovation to the retail customer and online brand enthusiasts. The Orbit represents a destination-worthy retail experience that recontextualizes a core brand asset in ways that allow for unique, surprisingly personalized, and instantly shareable shopping experiences that stay true to the brand’s commitment to being at the center of the conversation.
Reimagining Possibilities in Retail
Technical innovation is at the core of the HBO Max brand and platform. It was our job to bring that same level of innovation to the retail customer and online brand enthusiasts. The Orbit represents a destination-worthy retail experience that recontextualizes a core brand asset in ways that allow for unique, surprisingly personalized, and instantly shareable shopping experiences that stay true to the brand’s commitment to being at the center of the conversation.
