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Three digital stripes on walls and ceiling with orange and yellow gradient

Unrealized Project

Transforming adidas HQ into the World of Sport

Client

adidas

Challenge

With a desire to connect employees, visitors, and brand ambassadors to its mission, adidas engaged us in a year of intense design collaboration with C-suite stakeholders to envision the experience for its newest building at its global headquarters in Herzogenaurach, Germany.

Opportunity

Deliver a powerful brand impression that puts adidas at the center of the world of sport—in the company’s most iconic location—with a digital-first solution and a rigorous commitment to authenticity.
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