HUSH

HUSH/LISTEN - An Augmented Reality Record

Context

This year we set out to listen more – to each other, to our friends and collaborators, and to the clients we work with every day.

Challenge

Could we use this process of listening to create something aesthetically and conceptually new? Could we engage our community to create a piece of work that’s as unique and diverse as its creators?

Experience

We asked our team to tell us about all the places they’ve called home and the music that defined them there. We used the geographical and musical history data to design a “record” of our collective experience that can be played through Instagram’s Spark AR platform.

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“With its sleek, minimal aesthetic inspired by actual vinyl records, [it] provides a unique audiovisual experience, one which HUSH intends to evolve and expand beyond the data of its internal team.”

 

Read it in Dexigner

 

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