As an official sponsor of the US Open, IBM has tracked a decade of real-time data from every USTA match. This big data set offers a way to communicate a command of big data and the company’s ability to generate insights amidst complexity.
For two years in a row, we were asked to leverage these data assets through the design of interactive, data-driven experiences for event attendees.
Old and young, experts and newbies were able to play, explore and share the inner-workings of the game through data visualization and unexpected, playful user experiences.
“They aced it, yet everybody won: The US Open, HUSH, IBM and tennis enthusiasts.”
Joe Gebbia, Airbnb CEO and judge of AIGA’s 2013 Design Competition