INSTAGRAM

"Light Forest"

Context

Instagram’s new downtown San Francisco office is the company’s epicenter for creative and engineering talent, marking a daily destination for savvy employees, leadership and their valued partners.

Challenge

Create a memorable first impression that demonstrates the company’s commitment to community and creativity.

Experience

The space engages guests in both exploration and content creation. We celebrate content on Instagram’s platform as three-dimensional audio-visual experiences that also become a photogenic environment – an infinite loop.

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“Content becomes the environment. Environment becomes a backdrop for more content. It’s an endless, virtuous cycle.”

UNITED THERAPEUTICS

The Unisphere

CHOBANI

The Giving Tree