LINKEDIN

Data Communities

Context

LinkedIn’s campus serves as a hub of connection among its vast community of employees, clients and partners. The Global Workplace Services (GWS) team welcomes these visitors to their Workplace Design Lab daily.

Challenge

Design a central brand storytelling experience that reflects LinkedIn’s deep data insights from many sources (their digital platform, HR software, and even building operation systems.)

Experience

A sculptural, interactive experience helps guests explore data stories of interest while also leaving their unique, creative mark. In doing so, they become a visual part of the “data community” at LinkedIn.

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“[Data Communities] is an experiment that is helping us learn how to improve our visitor arrival experience and find new ways to make an even better first impression on our guests.”

 
 
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