Context

Nike releases game-changing physical and digital products on the eve of the London Olympics. Their enormous focus on innovation needed to be expressed in a powerful way that makes everyone “feel fast.”

Challenge

Design a world’s fair size physical/digital experience to engage Nike’s diverse audience of fans, Olympic athletes and media during the two-week long Olympic trials in Eugene, Oregon.

Experience

We developed Camp Victory, a high touch brand playground focusing on digital competition, deep sensory experiences, and powerful visual design to reinforce Nike as the technological leader of sport.