Context

Create a sales gallery experience worthy of the developer Toll Brothers City Living’s OMA-designed property at 121 E 22ND Street in New York City.

Challenge

Design a buyer-focused installation that expresses the building’s distinctive, prismatic design and its unique location at the intersection of the Madison Square Park and Gramercy Park neighborhoods.

Experience

We integrated the installation’s physical form, its video footage and visual effects to create a powerful focal point during the luxury buyer’s experience.