We give spaces a powerful voice to amplify an organization’s boldest ideas.
Map of San Francisco with arcs between different locations

Uber

Celebrating Uber’s Data-Rich Culture
Large spiral of white dots on black background

Hero Project

Celebrating Uber’s Data-Rich Culture

Client

Uber

Challenge

On the heels of Uber’s global return to work, new hires and organizational change, and substantive business strategy shifts, their brand and HR leadership was eager to align the enterprise around a newly defined suite of cultural values–all driven by global platform data and employee insights.

Opportunity

Articulate Uber’s cultural values with a suite of branded, data-driven, digital content that can occupy nearly every media surface throughout Uber’s global workplaces and employee digital platforms. Optimize this data-centric storytelling for impact at every scale and programmatic need, including The Stream experience at the Mission Bay HQ.
View of lobby with floorplates of digital content, in a pink to purple gradient

Financial Institution

Trading on Culture for Heritage Finance
Four large-scale horizontal screens on the interior walls of the building atrium, displaying 3D blue and white square graphics

Hero Project

Trading on Culture for Heritage Finance

Client

Financial Institution

Challenge

As part of a broad workplace redesign and informed with critical employee feedback and insights, the institution needed to envision a new benchmark for its trading-focused workspaces. Accelerated by the technological and productivity shifts of the pandemic, they sought to optimize the experiential aspects of the workplace to maximize IRL employee connection while also leveraging the new behaviors built on two years of working remotely.

Opportunity

Integrate digital experiences into the atrium to generate pride in the brand, foster a sense of community, incite conversation around new ideas and relationships, and incentivize wellbeing as a function of productivity. Build an updatable, evergreen content suite that visualizes the most important themes and ideas for global brand innovation.
View of second floor of lobby, with a person walking across the walkway

Uber

Defining Uber’s Global First Impression
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Hero Project

Defining Uber’s Global First Impression

Client

Uber

Challenge

In the midst of enterprise-scale change, Uber wanted to utilize their new global campus as a high-value setting to galvanize the company’s mission and culture, and help employees connect their contributions to positive, real-world impact.

Opportunity

Unite and align teams by creating a connected, interactive experience inside Uber’s new global headquarters—in the heart of San Francisco’s Mission Bay district and strategic locations around the world. Foreground the company’s mission to “ignite opportunity by setting the world in motion.“
Angle view of Illuminated round metal sculpture on wall

United Therapeutics

Visualizing Sustainability for United Therapeutics
Illuminated round metal sculpture on wall

Hero Project

Visualizing Sustainability for United Therapeutics

Client

United Therapeutics

Challenge

After designing the most intelligent sustainable building, United Therapeutics sought to inspire employees and guests with the company’s feats of net-zero building engineering. The company aimed to invite a sense of self-reflection, participation, and shared responsibility—to underscore our collective ability to rethink our built environments and achieve sustainability everywhere.

Opportunity

Create a digital and physical experience design system that inspires, educates and motivates. Convey that sustainability is a priority and invite others to understand the integral energy role they play within their own environment.

Approach

Design Values

  • Be bold, simple, and direct.
  • Design for the spectrum of human senses.
  • Balance beauty and information.
  • Create an enduring impact.
  • Leverage leading technology with explicit purpose.
  • Design everything to evolve.
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Sustainability Values

  • We’re committed to helping organizations deliver on their environmental goals by designing within a three-part sustainability framework.
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