Winner: AIGA’s “Justified” Competition

Our IBM US Open project was selected for the AIGA’s 2014 “Justified” competition. An esteemed jury identified 19 submissions that demonstrate the value of design in a clear, compelling and accessible way. To learn more about the jury’s perspective on this selection, see a few of the juror comments below:

“This is a great example of demonstrating IBM’s unique prowess around data and information. The team utilized technology and design to exhibit a larger-than-life experience that is responsive, kinetic and as intense as the speed of tennis.” —Dana Arnett, Owner, VSA Partners

“They aced it, yet everybody won: The US Open, Hush, IBM and tennis enthusiasts.” —Joe Gebbia, Co-Founder, Airbnb

Visit the AIGA’s site for a full story and project breakdown: