AMERICAN EXPRESS

Retail installation

Context

American Express’ “Shop Small” Saturday campaign is a major commitment to the power of small business retailers, which are a significant customer base for AMEX and drive a huge portion of our nation’s economy.

Challenge

Design an experience to connect urban shoppers with local, small retail merchants who are often hard to find. Build continued trust and confidence in American Express’ commitment to small businesses in cities around the country.

Experience

A public installation stands at the heart of small business shopping districts. Using fun, playful interactivity shoppers discover hundreds of local AMEX retailers, their unique products and services, and can curate their own physical and digital wish lists and maps to visit the stores in person.

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“The experience helps shoppers discover new products and merchants from the installation site and on-the-go.”

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