EQUINOX

The Pursuit

Context

Refresh Equinox’s premier cycling experience with a suite of digital games that motivate emphatic participation from existing and potential members.

Challenge

Use bold visual game interaction to accentuate a group fitness experience that leverages psychological and physiological tactics around competition and collaboration, body and mind.

Experience

The new Pursuit games – Earthquake, Firestorm, The Chase, Daredevils – demonstrate new game mechanics which elevate the group fitness experience for Equinox members.

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“The challenge was to really understand the way both body and mind work – and how digital interaction can augment that experience.”

NIKE

Retail Community Board

IBM

US Open Data Wall