GOOGLE

I / O Conference

Context

Google holds its annual developer conference, Google I/O, where thousands of the world’s best creative technologists will assemble to understand the latest Google technology innovations and roadmap.

Challenge

Demonstrate the power of Google Chrome browser technology with a technically innovative experience that would engage the attendees in group play, sharing and discussion.

Experience

We designed the Chrome “Racer” experience to be a dynamic, multi-person, multi-device gaming experience within a stunning physical form. In participating in the retro group game, I/O attendees understood the power of Chrome technology through participation and play.

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“Taking the Chrome Racer game out of the mobile browser and into a physical, multi-participant installation helped Google emphasize the power of Chrome’s collaborative, cross-browser functionality”

NEW YORK TIMES

Upfront Experience

AMERICAN EXPRESS

Retail Experience