HUSH

Google

Racer Installation

Challenge —

For Google I/O, one of the most important developer conferences in the world, how could we push the boundaries of a beautiful Google Chrome experiment even further?

Design Solution —

We designed a bespoke interactive experience for the Chrome “Racer” experiment, expanding the gameplay of the multi-player, multi-device game onto a huge digital canvas.

Result —

An amazing, enhanced display of a game-changing browser technology. We worked intimately with Google’s Creative Lab and managed an epic team of developers, technology specialists and fabricators in an incredibly short timeline. Adapted gameplay, custom-built technology and a stunning physical platform allowed I/O attendees to seamlessly link their Chrome-enabled devices to race each other for the gold.

Press — CNN Money, CNET, The Verge, Mashable, Consequence of Sound

Awards — FWA.com, Tomorrow Awards (Nominee)

 

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