At Google I/O, one of the most important developer conferences in the world, Google unveiled the Chrome experiment called “Racer.” Racer is a multi-player, multi-device game which can be played on any series of devices running the Chrome browser. It’s an amazingly simple display of a game-changing browser technology.
Special for the I/O conference, we designed an expanded Racer experience – a game on steroids, in a bespoke interactive installation – that extends the game play past the surface of the mobile devices, and onto a huge, multi-player digital canvas. Working intimately with Google’s Creative Lab, we lead the design of the form factor of the game installation and technology systems, developed enhanced visual and motion content, adapted the gameplay for use in this new medium, and managed an epic team of developers, technology specialists and fabricators in an incredibly short timeline.
Additionally, Google had the famed music composer Giorgio Moroder (of recent Daft Punk album fame) to create a custom music track for the game experience (the track is used in our case study video).
Press for Racer:
@active_theory, @Plan8_Music, @DavidBianciardi