For Infiniti’s event space at the Classic Car Show in Pebble Beach, California, Hearst Media approached us to develop technology-focused media to promote Infiniti’s future-thinking.
Design Solution —
Three enormous, integrated interactive experiences incorporating custom technology to bring to life the three core concepts behind Infiniti vehicles: Design, Performance and Luxury.
We used photographic, animated and software-generated content in conjunction with interactive technologies, from motion tracking to infrared enhanced gestures. All of this was generated in lock step with the formal qualities of the architecture to envelope our audience in a bespoke, brand-driven environment — the most talked about one of the show.