Hearst Media approached HUSH with a massive installation project for Infiniti’s event space at the Classic Car Show in Pebble Beach, California. The brief was to develop technology-focused interactive media in order to promote Infiniti’s command of new technology and future-thinking, and have the most talked-about experience of the entire show.
We brought three integrated experiences to life that express Infiniti’s focus on Design, Performance and Luxury. We used photographic, animated and software-generated content in conjunction with a mix of interactive technologies, from motion tracking to gesture tracking. All of this was generated in lock step with the formal qualities of the architecture to envelope our audience in a bespoke, brand-driven environment.