For the Olympic Running Trials in Eugene, OR, Nike came to us looking for help in answering a single, simple question: how do you feel fast?
Design Solution —
Nike’s “Camp Victory,” featuring three bold experiences centered around speed. We worked closely with Nike Brand Design and Skylab Architecture to create an incredible, world’s fair size physical/digital installation that focuses on playful competition, deep sensory experiences, and powerful visual design.
An intensive head-to-head Treadmill Running Game, a Nike+ powered HeatMap to visualize running data, and an immersive Speed Tunnel experience to bring attendees up close and personal to the raw velocity of an Olympic sprinter. After Eugene, Nike decided to take the experiences global – to New York, London, Turkey, Japan and beyond.
Awards — Art Director’s Club, One Show Interactive, Cannes Lion Shortlist, Webby Awards, FWA “Site of the Day”, W3 “Best in Show”, Telly Awards, Interior Design Magazine, AIA Portland, IDSA / IDEA Awards, NY Festivals, Good Design