After more than 8 months of heads-down work from initial concept development all the way through detailed design and technical execution on location, we are very proud to reveal our new baby. Nike’s “Camp Victory” at the Olympic Running Trials in Eugene, OR is a product of Nike’s incessant drive to push creative limits, and their implicit trust in our creative process without boundaries.
Nike Brand Design engaged HUSH (and architecture firm Skylab) as their experiential design agency. Many months ago, we started with a blank slate – on which we’ve built a world’s fair size physical/digital experience that focuses on playful competition, deep sensory experiences, powerful visual design and information display.
Specifically, we built three bold experiences: the (now) world-famous head-to-head Treadmill Running Game, Nike+ HeatMap data visualizations, and the XL, sensory, immersive Speed Tunnel experience. As these experiences start to go global (New York, Japan, London, Turkey, and more) we urge you to see for yourself!
Art Director’s Club, One Show Interactive, Cannes Lion Shortlist, Webby Awards, FWA “Site of the Day”, W3 “Best in Show”, Telly Awards, Interior Design Magazine, AIA Portland, IDSA / IDEA Awards, NY Festivals