NIKE

Retail Super Bowl Experience

Context

On the eve of the Super Bowl, Nike wanted to showcase an impressive suite of football-focused products that would change the game.

Challenge

We helped transform New York City’s global flagship store into a retail theater in order to highlight product design details from their new gear.

Experience

We packed the energy of an entire stadium into the store’s entryway and refreshed the experience weekly with digital content, sound design and product merchandising for four weeks leading up to the big game.

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“Walking into Niketown was like walking into the game itself – the sound, the light, the movement and the gear.”

GOOGLE

I/O Conference Installation

NEW YORK TIMES

Upfront Experience