Nike

Retail Community Board

Context

Nike+ is a digital platform and a global community of quantified runners. As the community continued to grow, they needed to reach a deeper, more relevant level of engagement with new customers on their own turf.

Challenge

With global retail locations as the stage, we visualized the Nike+ community’s data, leveraging unique running routes and the behaviors of the local community.

Experience

We deployed an interactive digital experience called the Community Board in global retail flagships. It visualizes local, real-time Nike+ running activity and stats to create a destination experience for retail shoppers and local runners alike.

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“As customers entered the store, their faces change as they realize the enormity of the visualization – a global digital platform supporting a local crew of active runners.”

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