Retail Community Board


Nike+ is a digital platform and a global community of quantified runners. As the community continued to grow, they needed to reach a deeper, more relevant level of engagement with new customers on their own turf.


With global retail locations as the stage, we visualized the Nike+ community’s data, leveraging unique running routes and the behaviors of the local community.


We deployed an interactive digital experience called the Community Board in global retail flagships. It visualizes local, real-time Nike+ running activity and stats to create a destination experience for retail shoppers and local runners alike.

Share project: Twitter Facebook

“As customers entered the store, their faces change as they realize the enormity of the visualization – a global digital platform supporting a local crew of active runners.”


US Open


Retail Superbowl