THE NEW YORK TIMES

Upfront Experience

Context

The New York Times develops an expansive digital video platform that allows audiences to access the most well produced storytelling in the world, while delivering insightful data and control systems to media buyers.

Challenge

Tell this technological story to hundreds of VIP at the epicenter of the media world during the 2014 NewFronts in New York City. Help launch The Times’ unique intellectual approach to video storytelling at one of the most important venues for digital media innovation.

Experience

We designed a pop-up experience at the Dia Gallery in Chelsea with a playground of interactive installations, visionary presentations, animation and soundscapes inspired by Times Video’s new “play button” identity and their curated voice.

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“HUSH aimed to evoke a digital experience within a physical space, so the attendees could gain a holistic understanding of the Times’ mission.”

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