121 E 22ND Sales Gallery

Toll Brothers

Context

Create a sales gallery experience worthy of the developer Toll Brothers City Living’s OMA-designed property at 121 E 22ND Street in New York City.

Challenge

Design a buyer-focused installation that expresses the building’s distinctive, prismatic design and its unique location at the intersection of the Madison Square Park and Gramercy Park neighborhoods.

Experience

We integrated the installation’s physical form, its video footage and visual effects to create a powerful focal point during the luxury buyer’s experience.

Share project: Twitter Facebook

“The installation’s structure, VFX, and video content is informed by the building’s powerful angular design iconography.”

 

Read it in Designboom

UNDER ARMOUR

Shanghai Retail Experience

THE NEW YORK TIMES

Upfront Experience